I was happy to be the featured speaker at the Kansas City IABC monthly luncheon on June 20. The title for the luncheon was: Break Through to Your Audience in a Brave New World of PR.
The topic covered ways to take advantage of evolving technologies and tactics to reach consumers through traditional media and beyond.
While the influence of traditional news media has shrunk, the influence of media overall has exploded. That presents a challenge and opportunity for public and media relations. The presentation explained how to survive and thrive in our ever-changing world.
Specifics included:
-How to make the most of traditional media outreach.
-Social media as a media outlet.
-Working with social media influencers.
Review the slides and watch the full presentation on the video link below:
